Bayer Amplify South Africa

Axe the traditional wholesale model. Go direct.

Who are our real customers? How do we find, engage and sell to thousands of small business owners?

 

 

Strategy

Our research identified that small pest control businesses are hungry for knowledge that will allow them to gain an edge over their competition. Let’s provide an online knowledge bank and training school. The more Bayer products you buy opens the door to more learning.

 

 

Execution

Create world class training courses in short 1–2 minute video clips that technicians can view on their smart phone while on the job. Communicate regularly about what is on offer to customers and non-customers and draw them into a loyalty with Bayer and its products.

 

 

Results

Lots of pest control companies wanting access to Bayer’s knowledge and expertise. Customer sales growth.