A health supplement, already selling in the USA and looking to launch in Australia. Who is the best group to target and how?
Gain a deeper understanding of key drivers and segmentation in the Australian health supplement market in order to create a more effective, evidence-based marketing strategy.
We surveyed 200 health supplement users online to find out exactly who is taking supplements and to gain key insights on their motivations, information sources and purchasing behaviour.
In addition to better understanding supplement users, the research identified a new target customer and an unexpected influencer.
We used our findings to create an evidenced-based, three-stage marketing strategy that uses social media and key influencers to raise brand awareness and drive sales.