Our Industries
Corteva
Woody Weed Specialists
If the only weed you’ve ever seen is one in your Mum’s rose garden then you’re most probably not aware that weeds cost the Australian economy billions.
The impact on agricultural and natural ecosystems is massive. It’s a serious and complicated fight. You need experts with advice, resources, tools and knowledge to beat them. That’s when you need a Woody Weed Specialist.
Strategy
Global company Corteva (a merger of Dow and Dupont) has the experts but we need to make their knowledge available to all, at scale.
Greater scalability means embracing digitalization.
It must bring the right expert knowledge and tools at the right time to both big and small landholders, contractors, resellers and local councils so they can make the right decisions with their limited resources.
Execution
Package up customisable woody weed specific information so that resellers and local councils own and get the message out.
Support with social media posts and regular emails to get the community talking about problems and solutions when it’s the most effective time to control.
Provide “how to” videos, downloadable technical sheets and guides on how to control specific weeds in your own geographic region.
Make it easy with smart phone and tablet apps to create your own plan of attack on the weeds you’re defending your land against.
Provide a help line with experts standing by to take your call.
Deploy on a digital platform. Call it the Woody Weed Specialist.
Results
Thousands of website visitors, hundreds of callers to the help line, hundreds of social media likes and shares each month.
Spinifex acknowledges the Aboriginal and Torres Strait Islander peoples as First Australians and recognises their culture, history, diversity and their deep connection to the land. We acknowledge that Spinifex operates on the land of the Traditional Custodians and pay respect to their Elders past, present and emerging.
