Virbac

SingVac TV commercial (2018)


Every product has a claim. Does every animal vaccine deliver the same outcome – healthy animals?

See the difference. How do we turn complicated scientific explanations into simple clear messages? And how to do this in a 30-second TV commercial?

 

 

Strategy

No vaccine can offer 100 per cent immunity.

But there is a product that protects more of your herd with higher levels of immunity for longer.

 

 

Execution

A TV advertising campaign to get the message out about better protection.

 

 

Results

Watch the TV commercial and judge for yourself.

Watch our TVC