Bayer Accelerate

Companion animal parasite control

Veterinary clinics stock and sell multiple parasite control brands. Bayer’s products had been around for a while with nothing new on the horizon. The challenge? Maintain loyalty and increase sales. 

 

 

Strategy

After doing some research with vets and vet nurses, Spinifex uncovered some key drivers in the veterinary industry.

Vets and their staff are stressed. They want information and they want help running their business. 

 

 

 

 

Execution

Our Accelerate program included the creation of an online Accelerate ‘hub’ including online training courses, DVD information kits, print and promotional items, road shows and a 1800 support line.

The online training for vets and vet nurses – an area in which Spinifex excels – proved to be particularly engaging.

 

 

Results

More than 7000 vets and vet nurses registered.

More than 70 courses completed a week.

Some 460 vet practices provided with marketing support.

Loyalty to Bayer products certainly maintained and indeed strengthened and sales increased.

Bayer Accelerate case study