Spinifex Communications Logo FaviconSpinifex Communications Logo Favicon
  • Our services
    • Email Marketing
      • Email automations marketing
      • Customer lifecycle management 
      • SMS marketing
      • Customer loyalty campaigns
      • Brand advocacy programs
      Learning & training solutions
      • Spinifex Accelerated Learning System
      • E-learning design
      • E-learning content
      • Accelerated learning for Defence
      • Accelerated learning for business, government & industry
      Content marketing
      • Copywriting services
      • SEO strategy
      • Video production
      • Visual communications marketing
      • Social media marketing 
      Marketing strategy
      • Branding
      • Brand identity
      • Market research
      • Lead generation
  • Our industries
    • Agriculture
      Animal health
      Beauty
      Defence
      Education and training
      Environmental sciences
      Financial services
      Health and fitness
      Property
      Small business
  • Our work
  • Insights
    • Our insights
      Quick thoughts
  • About us
    • Our team
      Book discovery session
  • Contact us
Search
START TYPING AND PRESS ENTER TO SEARCH
  • Our services
    • Email Marketing
    • Learning & training solutions
    • Content marketing
    • Marketing strategy
  • Our industries
    • Agricultural marketing
    • Animal health marketing
    • Beauty brand marketing
    • Defence industry training
    • Learning solutions
    • Environmental sciences marketing
    • Financial services marketing
    • Health and fitness marketing
    • Property industry marketing
    • Small business marketing
  • Our work
  • Insights
    • Our insights
    • Quick thoughts
  • About us
    • Our team
    • Book discovery session
  • Contact us
  • Search

Our Insights

Tired of hearing buzzwords? At Spinifex, we’re all about thinking outside the box. We have our eye on what’s trending, but we’re not afraid to challenge the status quo. Ready to break free from the herd? Check out our articles for fresh perspectives and actionable tips.

Discover and Explore — Choose a category

  • Branding
  • Customer lifecycle
  • Learning and development
  • Market research
  • Marketing and advertising
  • Strategy
  • Video production

Learning by doing: how hands-on practice helps ideas stick

Do you prefer learning by doing? Do you find it easier to understand something once you have tried it for yourself? Do hands-on activities, examples, role plays or real-world tasks help new ideas make sense? …
Read More
Inclusivity every day: Living our values

Prefer to learn by hearing it?

Do you prefer learning by listening and discussion? Do you find it easier to understand something when someone explains it out loud? Do conversations, podcasts, group discussions or Q&A sessions help new ideas make sense? …
Read More
eskill fast. Forget tactical and get strategic.

What’s your learning style: Read Write learner?

Do you prefer learning by reading and writing? Do you like reading instructions before starting something new? Do you remember information better after writing it down? Do lists, notes and written explanations help you make …
Read More
Illustration of a person progressing toward higher profits, symbolising business growth and marketing success.

8 Marketing Tips to grow your pest control business

Are you a pest technician wanting to grow your business? Running a pest control business is busy work. You are quoting jobs, managing bookings, travelling between sites, completing inspections, treating infestations, following up with customers …
Read More
Illustration of email marketing as a fuel pump generating revenue, showing how email drives ongoing business growth.

How email marketing makes your inbound strategy work harder

Most businesses already know email matters We’ve had a few conversations lately with business owners and marketing managers who already know email should be doing more heavy lifting in their business. They’re not starting from …
Read More
Illustration of A/B testing, with version A winning a race and generating more revenue than version B.

You Don’t Have a Traffic Problem. You Have a “Good Enough” Problem

A lot of ecommerce businesses assume they need more traffic. More people landing on the site, more clicks from ads, more leads coming through the top of the funnel. Sometimes that is the issue. But …
Read More
Customer walking away from full-price cart, illustrating how discounting trains buyers to delay purchases

Stop Training Customers to Wait for the Discount

There’s a line that gets dragged into far too many planning meetings like it’s beyond question: “We have to run the annual promo. It makes a huge difference.” Sometimes that’s true. Sometimes it’s just a …
Read More
Illustration of several animated clocks with arms and legs following a person who is walking while looking at their phone, symbolising distorted or overwhelming time.

Time Is Weird Now

You’re not competing with other businesses. You’re competing with life. Time used to come in chunks. You’d call someone, leave a message, and if they rang back next week nobody panicked. Letters took days. Replies …
Read More
Illustration of a business owner running while juggling time pressure, costs, paperwork, and competing demands, representing the hidden complexity of showing up in business.

80% of success is showing up

80% of success is showing up (in business, that means being regular) Nobody wants to be boring. But boring done consistently is how businesses win. Everyone wants the exciting part of growth, the big leap, …
Read More
  • ‹
  • 1
  • 2
  • 3
  • 4
  • …
  • 9
  • ›
Loading...
Spinifex Communications – Big Ideas. Delivered.

Email marketing

  • Email marketing services levels
  • Email automation marketing
  • Customer lifecycle management
  • SMS marketing for small business
  • Customer loyalty campaigns
  • Brand advocacy programs

Learning & training solutions

  • Spinifex Accelerated Learning System
  • E-learning design
  • E-learning content
  • Accelerated learning for Defence
  • Accelerated learning for business, government & industry

Content marketing

  • Copywriting services
  • SEO strategy
  • Video production
  • Visual communications marketing
  • Social media marketing

Marketing strategy

  • Branding
  • Brand identity
  • Market research
  • Lead generation

Follow us

Book discovery session

Spinifex acknowledges the Aboriginal and Torres Strait Islander peoples as First Australians and recognises their culture, history, diversity and their deep connection to the land. We acknowledge that Spinifex operates on the land of the Traditional Custodians and pay respect to their Elders past, present and emerging.

Australian Owned Certificate
ServeGate

© 2025 Spinifex Communications |  Privacy Policy