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Tired of hearing buzzwords? At Spinifex, we’re all about thinking outside the box. We have our eye on what’s trending, but we’re not afraid to challenge the status quo. Ready to break free from the herd? Check out our articles for fresh perspectives and actionable tips.
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AI Is Rewriting the Customer Journey. Here’s What Smart Brands Do Next
For years, marketers treated the customer journey like a map. Awareness. Consideration. Conversion. Loyalty. Predictable paths. Everything measurable. Then social media came along and laughed in our faces. Suddenly discovery was chaotic. People jumped into …
How to declutter digital files and regain momentum
Every business wants more productivity. But the real unlock isn’t faster tech or longer hours, it’s clarity. Clarity is what lets a team move quickly, adapt easily, and deliver without second-guessing. Last week we unpacked …
Digital Hoarding: Is It Killing Your Business Momentum?
Open your laptop. What do you see? A tidy screen with neatly labelled folders, or a sea of screenshots, downloads, and files named Final-FINAL-UseThisOne-v2? That mess isn’t just a personal quirk. It’s a symptom of …
Message Sent Does Not Mean Message Received
How to Improve Email Open Rates You hit send. The email’s gone. Job done, right? Wrong. Emails don’t magically teleport into someone’s brain. They sit there in inbox limbo, fighting for attention with school updates, …
Agentic AI vs. Email Automations
Are We Living in the Jetsons’ World Yet? We’ve all asked the question: Are we there yet? When it comes to living in the Jetsons’ future, the short answer is: not quite. Flying cars are …
The Hills Are Easier With Someone Beside You
Last weekend, I ran my 10th City to Surf and for the third year running, I had the best running partner beside me: my son. This year’s event had an extra buzz. The streets were …
30 Posts in 30 Days? Here’s Why That Doesn’t Work for Small Business
Did you know Spinifex just turned 30? Yep, three decades of helping businesses tell their stories, train their teams, and get their messages moving. To celebrate, we set ourselves a challenge: honour 30 of the …
Small Business Marketing Strategy: What to Focus on (and What to Ignore)
After 30 Years in Business, Here’s What I Know: You Don’t Need to Dance on TikTok. You Need a Strategy. Let’s start with a truth that doesn’t get said enough: Small business owners are some …
Small Business Follow-Up Strategies to Turn Leads Into Sales
Why small business leads go quiet and how smarter follow-up wins sales You sent the proposal. And then… crickets. You replied to the enquiry. You sent the quote. You even followed up once to check …
