Our services / Customer lifecycle management
How SMS marketing engages, converts and grows
Your customers are on their phones—constantly. While social media posts disappear in a scroll, SMS marketing lands directly where it matters most.
At Spinifex, we don’t see SMS as a replacement for email but as a powerful complement to it. Used together, SMS and email create a seamless, high-impact marketing strategy that drives engagement, increases revenue, and builds lasting customer relationships.
We know that SMS marketing isn’t just about sending messages—it’s about sending the right messages at the right time. Too many businesses fall into the trap of mass-blasting generic texts, which can feel intrusive or irrelevant. That’s where we come in. We craft strategic, personalised SMS campaigns that work alongside your email marketing efforts to support your customer lifecycle—from the first interaction to building brand loyalty.
Whether it’s a promotional message that converts, a transactional update that reassures, or a conversational exchange that fosters trust, we ensure your brand stays top-of-mind (and top-of-inbox).
Why you need SMS marketing
Standing out in a crowded digital landscape is tough. Your audience is bombarded with content daily, and channels like email and social media don’t always cut through the noise. That’s where SMS makes a difference:
- SMS messages have a 98% open rate, ensuring your messages are seen.
- They provide instant, direct communication, making it easy to reach your audience in real-time.
- SMS is an opt-in marketing channel, meaning you engage only with interested customers.
- It supports abandoned cart recovery, helping to convert potential sales.
- SMS enhances email engagement, serving as a reminder for important messages.
- Customers trust businesses that provide timely updates on orders, appointments, and promotions.
Your customers don’t just want to hear from you—they want messages that matter. But here’s the challenge: many businesses struggle with getting the tone and timing right. Sending too many messages can feel spammy, while too few means missing opportunities. That’s why having a strategic approach to SMS is critical.
How SMS enhances your marketing strategy
Small businesses need marketing strategies that work hard without breaking the bank, and SMS is a perfect fit. When combined with email marketing, it keeps customers engaged throughout their journey with your brand.
SMS can help you
- Welcome new subscribers with a personalised message and exclusive offer.
- Boost engagement by reinforcing email campaigns with timely SMS reminders.
- Drive conversions through targeted promotions, time-sensitive deals, and cart recovery nudges.
- Enhance customer experience by sending order confirmations, shipping updates, and follow-ups.
- Re-engage inactive customers with personalised offers and milestone celebrations.
- Create seamless omnichannel marketing by integrating SMS with email, social media, and CRM systems.
But we know SMS comes with challenges, too. Compliance, segmentation, timing, and crafting messages that don’t feel robotic—these are all hurdles we help you overcome.
Why Spinifex for SMS marketing
At Spinifex, we don’t just set up SMS campaigns; we build conversations that convert. We understand small businesses and know that every marketing dollar needs to work hard. That’s why our SMS strategies are designed to be cost-effective and high-impact, maximising results without unnecessary spending.
We believe that SMS and email should work together rather than compete. Our approach integrates both channels seamlessly, ensuring a stronger, more cohesive marketing strategy. Unlike impersonal, mass-blasted messages, our SMS campaigns feel personal, timely, and valuable—encouraging real engagement rather than just noise.
We combine data-driven insights with creative messaging, segmenting audiences and tailoring content that resonates. The result? Higher conversions, happier customers, and stronger brand loyalty.
From strategy to execution, we make SMS marketing effortless. Whether it’s integrating with your CRM, setting up automation, or crafting the perfect message, we handle the details so you can focus on growing your business.
Ready to elevate your marketing with SMS?
Let’s chat or text about how we can create a strategy tailored to your business.
Frequently asked questions about SMS marketing
If you’re looking for a marketing channel that enhances your email strategy and delivers real results, SMS is the answer. And if you’re looking for a partner who understands small business and knows how to make marketing dollars work harder, Spinifex is the team for you.