Our services
Generating more from the web visitors and customers you have
Winning more customer renewals could be worth $1.5M in 5 years.
Helping you get more bookings from the customers you’ve already got
Whether you’re juggling jobs, phones, or invoices—or out on the road doing the work yourself—we know you’re already flat out. That’s why we build email systems that work quietly in the background to bring customers back, without adding more to your plate.
Most pest operators are so busy doing the work, they rely on ads or word of mouth to keep the jobs coming in. But the truth is—winning your next job isn’t from Google Ads but already in your database. You just need a system to win them back.
While some customers return because of great service or a quick reminder, scaling your business means making this consistent. If you want to grow from one tech to a team, this part of your business deserves as much attention as your spray rig and your truck.
Email marketing is one of the simplest ways to grow your pest control business without spending more on ads or chasing new leads. We set it up. We run it. You see the bookings roll in.
Why email marketing works for pest control
Most pest control businesses are so focused on the next job that it’s easy to forget about the ones already done. But your past customers? They’re the easiest to bring back.
- They already trust you
- They know the value of your service
- They’re more likely to book again if you stay in touch
Whether you know your current renewal rate—or you’re just guessing—it’s one of the easiest ways to grow without spending more on ads.
- An increase in renewal rates could double your revenue in five years
- It’s easier (and cheaper) to bring back a happy customer than find a new one.
- Email marketing works while you sleep—literally
We help pest control operators build email campaigns and automations that:
- Lift customer renewals to 70% or more
- Upsell and cross-sell your services (Termites, rodents—whatever you do)
- Keep your brand top of mind with seasonal reminders
- Fill winter lulls so your team stays busy all year round
This isn’t just email—It’s a retention engine
We work with pest businesses who want to scale beyond “survival mode” and grow a stable team. Whether you’ve got 2 techs or you’re pushing toward 5, we help you:
- Get more bookings from customers you’ve already serviced
- Convert your website traffic into paying customers
- Automate reminders so no one slips through the cracks
- Upsell and cross-sell services like termite inspections or roof cavity treatments
- See clearly where your leads and revenue are coming from
- Track real growth month after month
Already using ServiceM8, Nexus, Klaviyo or Mailchimp? We’ll work with what you have. Not sure which tool is best? We’ll walk you through your options so you can pick what suits your business.
Want the numbers?
- A 30% renewal rate could generate $760,000 over 5 years.
- A 70% renewal rate? That’s $1.5 million in repeat work.
What’s included in our email marketing service
You’ll get 20 hours of hands on help from our senior team each month. No guesswork. Just a working strategy built for pest control businesses like yours.
Your monthly plan can include:
- Email marketing strategy + planning with your approval
- Setup and testing (we make sure it works properly)
- Email template creation
- Service reminders + renewal automations
- List management + segmentation
- Email setup
- Cross-sell campaign setup
- Blog + email copywriting (we’ve been in the business 30 years)
- Image sourcing
- Review of your landing pages to ensure they convert
- Monthly Reporting + performance tracking
We do the heavy lifting, so your email system keeps earning while you sleep.
We’ve helped grow pest control brands for 30+ years
You’ll get 20 hours of hands on help from our senior At Spinifex, we understand the pest control space inside and out. We’ve spent more than 30 years working in and alongside pest control businesses. That includes:
- Working on the tools in pest control business
- Launching Australia’s first termite baiting system
- Developing RTO pest control training that’s been recognised as the industry standard
- Created just-in-time learning for global pest management businesses.
- Providing marketing services for hundreds of small to medium sized pest companies.
We don’t just know the science. We know how to market, sell, and retain customers in the pest control industry.
What it costs—and why it’s worth it
After more than 30 years working with small businesses and service-based companies, we know what gets results. That’s why we keep it simple:
$3,000 + GST per month
For that, you get an experienced senior team building and managing your email marketing eco-system, so you can focus on what you do best – making your customers happy.
Aim
3X to 5Xs ROI
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Income
$108,000 to $180,000
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Sustainable growth
Over 5 years
Ready to Outpace Your Competitors?
If you’re serious about growing your pest control business— without spending more on ads or working longer hours—let’s talk