Our services / Marketing strategy
Market Research Australia – Qualitative and Quantitative Insights
Market research helps you understand your customer. And this isn’t just a nice-to-have—it’s the foundation of smart decision-making. Without it, you’re gambling on assumptions rather than making data-driven choices. At Spinifex, we believe in research that cuts through the noise, delivers real insights, and keeps your business ahead of the competition. But there’s a catch—bias can creep in, skewing results and leading you down the wrong path. That’s why we take an expert approach to ensure your data is as accurate, insightful, and actionable as possible.
What is market research and why do you need it?
Think you know your customers? Maybe. But market dynamics are constantly shifting. Competitors launch new campaigns, customers change preferences, and emerging trends reshape entire industries. Without fresh, reliable data, you’re making decisions based on old assumptions—and that’s a risk no business should take.
Good market research helps you:
- Understand your customers—their frustrations, desires, and what makes them tick.
- Evaluate your competitors—what they’re doing well and where you can outshine them.
- Test new ideas—before you invest time and money into a campaign, product, or service.
- Refine your messaging—so you’re speaking directly to the needs of your audience.
- Minimise risk—by basing your decisions on solid data rather than gut instinct.
However, not all research is created equal. Bias—whether it’s in question design, participant selection, or data interpretation—can throw a spanner in the works. That’s why getting it right matters.
Why choose Spinifex for market research in Australia?
We’ve been in the market research game for over 20 years, tackling everything from blended learning to stress in cats (yes, really).
Here’s what makes our approach different:
- We ask the right questions. We don’t just gather data—we uncover the real insights that drive decision-making.
- We eliminate bias. Whether it’s question phrasing, participant recruitment, or analysis, we’re laser-focused on getting clean, accurate results.
- We use the right mix of research methods. Online surveys, focus groups, competitor analysis, social listening—whatever it takes to get you the most reliable insights.
- We turn numbers into action. A spreadsheet full of stats is useless if you don’t know what to do with it. We deliver clear, actionable recommendations so you can move forward with confidence.
We work across qualitative and quantitative research, including:
- Focus groups in qualitative research—bringing together target audiences for deep discussions and insights.
- Online and phone-based rural market research—testing concepts with sheep and beef producers, workplace learning analysis, and feasibility studies.
- Social media recruitment for research panels—leveraging platforms like Facebook to gather targeted participants.
- Market research Australia-wide—from regional producers to corporate decision-makers, we tailor our approach to your needs.
Qualitative vs. quantitative research: which one do you need?
Market research typically falls into two categories:
- Qualitative research (focus groups, interviews, open-ended surveys) digs deep into consumer emotions, motivations, and perceptions.
- Quantitative research (structured surveys, statistical analysis, A/B testing) gathers numerical data to identify trends and measure impact.
We often use both methods in combination to get the full picture—helping you make decisions that are backed by both depth and data.
How we do it: Our market research methods
We use a variety of methodologies to ensure your research delivers meaningful, unbiased insights. Depending on your goals, we might use:
- Net Promoter Score (NPS): Measures customer loyalty and likelihood to recommend your brand.
- Price Sensitivity Meter (PSM): Determines the optimal price range for your product based on customer perception.
- Gabor-Granger Pricing: Evaluates willingness to pay through progressive price-point testing.
- Brand-Price Trade-Off (BPTO): Tests pricing strategies against competing brands to determine market share potential.
- Focus groups in Australia: Engaging diverse participants to uncover qualitative insights that surveys might miss.
We don’t believe in one-size-fits-all research. Instead, we tailor our methods to your unique needs—whether that means conducting focus groups, A/B testing, or running feasibility studies to test new market opportunities.
Take the guesswork out of your strategy
If you’re rolling the dice on assumptions, it’s time to stop. Let’s chat about how Spinifex can help you take the risk out of your marketing decisions and make smarter, data-backed choices. Whether it’s customer research, competitor analysis, or testing a new concept, we’re here to make sure your next move is your best one.