Masterpet

Market research


Cluttered market. Confusing customer choices. Sea of competing brands.

How do you create cut-through to win cat owner loyalty?

 

 

Strategy

Your brand experience is: “Everything a pet owner needs, to do what’s right for your pet”. Why not make it easy to choose the right cat litter?

Our research indicated that cat litter quality is directly linked to where in the house the litter lives. Kitchen, bathroom, laundry or garage.

So why not brand cat litter by location? Decision made easy.

Execution

Test new location-based concepts. Launch new brands.

 

 

Results

Masterpet launched three new cat litter products in their Vitapet line: Cat Litter for your Kitchen and Bathroom, Cat Litter for your Laundry, and Cat Litter for your Garage.