About SPINIFEX
We turn strategy into action and good ideas into results.
We’re Spinifex.
We help people move from overwhelm to outcomes. We do this across marketing, learning, and sales.
We make the complex simple.
The strategic actionable.
And the good ideas unmissable.
Whether you’re running a growing business, launching a national training program, or trying to get everyone telling the same story—we help you make it happen, properly.
Clear thinking. Practical delivery. Real results.
Our Story
We started in 1995, back when email wasn’t a marketing channel, video was clunky and expensive, and campaigns were built on real relationships and clear communication.
Our early work focused on corporate communications, internal engagement, and sales enablement—before any of those had formal labels.
We partnered with clients in coffee, food service, FMCG and travel, solving commercial problems through events, sharp messaging, and working directly with sales teams to understand what really moved the dial.
We weren’t just making noise. As a result, we were helping close deals.
In 1999, we merged with Comstrategies, a creative agency with its own edit suite and deep roots in agriculture, animal health, and beef production. The ComStrategies team brought above-the-line campaign thinking, direct mail expertise, and a love of regional storytelling.
Together, we became what Spinifex is today:
A trusted partner with clear thinking, practical creativity, and content that delivers outcomes.
What We Do
We don’t just make content.
We help you solve communication problems, shift behaviour, and connect the dots across marketing, learning, and sales.
Sometimes that means writing a message.
Sometimes it means rethinking your onboarding.
Sometimes it means building a system that keeps doing the work—long after we’ve logged off.
Yes, we design content—but only as part of a bigger picture:
Helping you get clearer, move faster, and deliver outcomes that actually matter.
We build content systems—not just content.
That’s why:
- Your emails support your sales funnel
- Your onboarding aligns with your values and brand
- Your learning content connects with real-world tasks
- Your campaigns tell one clear story, from first click to follow-up
A content system is strategy, structure, and delivery—working together, not in silos.
It saves time. Keeps messaging consistent. And scales what works.
How we work:
- Discover what your audience actually needs
- Design messaging, content and tools that work
- Deliver campaigns, learning, or assets that do the job—start to finish
Campaigns. Courses. Content libraries. Sales decks. Email flows. They all sit within a system that supports your business, not just your to-do list.
That’s what we mean by content that works.
How We Work (Our Values)
Our values aren’t a poster on the wall. They shape how we show up—with each other, and with you.
Accountability
If we haven’t changed your world for the better, we’re not finished. And if we’re not finished then the best is yet to come!
We own our work, and what it delivers. If something’s off, we fix it.
Teamwork
Faster than a speeding bullet? Go alone. Save the world? Let’s go together.
We work with you, not just for you.
No egos. No silos. Just a capable team, all in.
Adaptability
Change? We’re not scared. Chaos? We see opportunity. Pivot? We’ve perfected it.
Things shift. Plans change. We stay steady and move with purpose.
Courage
We venture willingly where no-one has gone before. We are not afraid to call BS. Mediocrity is our kryptonite.
We’ll ask the hard questions and tell the truth—kindly but clearly.
Knowledge
It’s powerful, which is why we share it (and why we always bring an extra cape!)
We don’t hoard it. We share it. When you work with Spinifex, you get smarter along the way.
Who We Work With
We’re the right fit if you:
- Have a small marketing team but big goals
- Need content that trains, sells or communicates clearly and consistently
- Work across multiple teams and want one story told well
- Value clear outcomes and straight-talking support
- Are building something good and want the right people to help bring it to life
We work with government, business, regional leaders, brand managers, capability leads, and small business owners who are ready to make progress—and want a partner who can get them there.
Whether you’re a regional business scaling up, a policy team rolling out training, or a marketer trying to wrangle sales, content and comms, we help you line it all up and get results.
Let’s make it happen
You bring the challenge.
We’ll bring the clarity, creativity, and execution to make it work.