Our services / Email marketing
Email marketing services
Make more revenue from every customer you win
More people over the line, more customers coming back, and more value over time.
We run lifecycle communications that move people to the next step. From first interest to first purchase/booking, then into repeat engagement and ultimately more revenue for you.
In plain terms, we help businesses:
- Capture — turn traffic/enquiries into contactable people
- Convert — follow up properly so more people buy/book
- Keep them active — stay in touch so they don’t drift
- Grow value — increase value per customer over time (upsell/cross-sell where it fits)
- Prompt advocacy — reviews, referrals and “bring a friend” when it makes sense
These are the monthly service levels for Customer Lifecycle Management — so customers keep moving from first interest to first action, repeat engagement, and advocacy.
Choose the level of support that fits your reality
The difference between these levels isn’t how many emails you get.
It’s how much responsibility Spinifex takes on.
Email Campaigns
$1,750
per month
minimum 3 months
Consistent, professional campaign emails to keep you visible and support key moments.
Lifecycle Growth
$3,000
per month
minimum 6 months
Planned campaigns plus always-on follow-up, so customers keep moving to the next step.
Lifecycle Growth Plus
Starting at
$5,000
per month
minimum 12 months
The same lifecycle service, with more capacity and deeper optimisation for more complex organisations.
Email Campaigns
For organisations that need consistent, professional email campaigns without building a full follow-up system.
At this level, campaigns can do two jobs:
- Keep you in people’s orbit (updates, education, reminders, staying visible)
- Support key moments (offers, launches, bookings, promos, announcements)
Includes
- 1 fully managed campaign email per month
- Landing page optimisation for email traffic
- Copywriting, design, QA, and send
- Core email template setup
- Basic database hygiene
Email Campaigns
$1,750
per month
minimum 3 months
This level is a good fit if:
Email supports awareness or reminders.
Follow-up is still largely manual.
You want consistency without adding complexity.
Lifecycle Growth
For organisations that need campaigns + follow-up running properly, month after month.
At this level, we run two things at the same time:
- Always-on follow-up (so customers move from first interest to repeat business and referrals)
- Planned campaigns (so sending is consistent and purposeful)
Includes
- Lifecycle review + priority plan (Month 1)
- Database clean-up and segmentation improvements
- Optimisation of key lifecycle journeys (based on your customer journey)
- Campaign planning + content support
- Monthly report + monthly review tweaks
- Quarterly direction review
Lifecycle Growth
$3,000
per month
minimum 6 months
This level is a good fit if:
This is the level most service businesses choose because it removes manual follow-up without over-engineering.
Lifecycle Growth Plus
For organisations with more moving parts, more segments, more offers, more stages that need the same lifecycle service with more capacity and deeper optimisation.
At this level, the work is the same as Lifecycle Growth, but bigger and more complex:
- More campaign output + testing (because scale needs more iteration)
- More lifecycle depth (more paths, stages and customer types)
Includes everything in Lifecycle Growth plus:
- More campaign production capacity
- Deeper segmentation and targeting
- More complex lifecycle logic (multiple paths/stages/customer types)
- Stronger testing and optimisation rhythm
- Closer monthly performance review and prioritisation
Lifecycle Growth Plus
Starting at
$5,000
per month
minimum 12 months
This level is a good fit if:
You send more frequently and need a proper rhythm.
You have multiple customer groups and offers to manage.
You need lifecycle comms to keep up without becoming chaos.
Comparing Email Marketing Packages
Package | |||
$1,750 | $3,000 | $5,000 | |
Minimum commitment | 3 months | 6 months | 12 months (90-day checkpoint after Month 3) |
Includes Fully managed email campaigns | ✔ Done for you | ✔ Planned and supported | ✔ Higher volume and supported |
Copywriting, design, QA | ✔ | ✔ | ✔ |
Core email template setup | ✔ | ✔ Tidy-up/standardise | ✔ Expanded system |
Lifecycle strategy & mapping | ✗ | ✔ | ✔ Deeper/more complex |
Database clean-up & segmentation | ✔ Light hygiene | ✔ Segmentation + hygiene | ✔ Advanced segmentation + hygiene |
Automated journeys | ✗ | ✔ Optimise key journeys | ✔ Optimise and expand |
Landing page optimisation | ✔ Simple metrics reporting | ✔ Outcome reporting | ✔ Deeper reporting and insight testing |
GA4 & outcome reporting | ✔ | ✔ | ✔ |
Quarterly strategy review | ✗ | ✔ | ✔ |
Follow-up (flows) ownership | ✗ | ✔ | ✔ More complex |
Optimisation | ✔ Monthly (campaign-level) | ✔ Monthly (campaign + lifecycle) | ✔ Monthly + testing focus |
How this pays for itself
These services don’t rely on a magic campaign or a big one-off win. They earn their keep by doing the basics properly, every month:
- following up consistently
- improving timing across the customer journey
- stopping money leaking after the first enquiry/purchase
- reducing the amount of manual chasing and last-minute scrambling
For a lot of businesses, this starts to make obvious commercial sense around the $1M mark, where small improvements compound quickly.
That said, turnover alone isn’t the deciding factor. If you’re an eCommerce brand with steady acquisition and real repeat-purchase potential, this can make sense earlier because better follow-up lifts revenue from customers you’re already paying to acquire.
We use turnover as a guide, not a rule and we’ll sanity-check fit before recommending a service level.
What our email marketing services actually do
Across the businesses we work with, email earns its keep by:
- improving follow-through (people act sooner and come back sooner)
- reducing owner-dependent/manual follow-up
- supporting enquiries, bookings, renewals, and repeat engagement
- creating consistency across teams
- making outcomes measurable instead of assumed
Email works by doing small things well, consistently — staying visible, following up at the right time, and bringing people back sooner.
Who these services are designed for
These services suit repeat-engagement businesses where timing and follow-up directly affect revenue, including:
- service and trade businesses
- eCommerce and subscription businesses
- professional and B2B services
- organisations with bookings, enquiries, renewals, or repeat purchases
If email outcomes matter commercially, not just for visibility, these services are designed to take that system off your plate.
How this fits with our other email services
New to email marketing?
Start with the overview.
Need systems, journeys, and automation?
Go deeper on email automation.
Looking for a short-term email project?
Available as a separate service.
Ready to make email work harder?
Email marketing services start from $1,750 per month.
Most enquiry-led and repeat-engagement businesses choose the
$3,000/month Lifecycle Growth.
👉 Book a 20-minute email audit
(We’ll spot the biggest gaps and tell you what we’d fix first.)
👉 Get in touch to see if we’re the right fit