Agricultural marketing – insights-driven strategies for rural success
For over 30 years, we’ve been at the forefront of agricultural marketing, helping businesses connect with sheep producers, cattle farmers, and rural communities. We’ve seen the landscape shift, from early market research on new products to full-scale marketing strategies that drive real change in farming practices.
We understand that farming is both a business and a way of life. It’s about more than just profit margins—it’s about legacy, sustainability, and making the right decisions for the land and livestock. We’ve been working in the rural industry since the dawn of time (or at least, it feels that way!). We don’t just guess what works; we go straight to the source. We’ve conducted hundreds of focus groups, surveyed thousands of producers, and spent time on farms, in sheds, and out in the paddock to understand the realities of life on the land.
Whether it’s launching animal health products, herbicides, or farm innovations, we know that trust and education are key. Our team has crafted television commercials that resonate, built websites that engage, and executed reseller visit campaigns that get products into the hands of the right people.
We understand the complexities of rural marketing—from navigating supply chains to ensuring messaging reaches farmers where they are. Through deep industry knowledge and a knack for uncovering what truly matters to producers, we create campaigns that don’t just sell, but inform, inspire, and drive adoption.
Customer stories
Explore our customer stories below to see how we’ve helped ag brands attract, engage, and grow their audience. If you’re ready to grow your brand with insight-driven marketing, we’re the team to make it happen.
Tradition to innovation – a 30-year partnership
Spinifex guided Corteva, a global agricultural company, to embrace digital innovation, creating the Woody Weed Specialist platform to modernise weed management communications and information and empower communities with expert tools and advice.
Better Choices transformed Australia’s wool industry
Australia’s $3.6 billion wool industry faced a critical animal welfare challenge that threatened its sustainability and reputation. Entrenched practices and political resistance created a complex communication environment among farmers, veterinarians, politicians, and animal rights groups.
