30 Things
We’ve Helped Our Clients Achieve
After 30 years in the game, we’ve learnt this: real impact doesn’t come from what you say, it comes from what you deliver. This collection brings together 30 moments, client success stories, campaigns, and challenges we’ve helped solve. Some are big, brand-building shifts. Some are scrappy, smart fixes. All are grounded in strategy, shaped by collaboration, and made to work across teams, channels and outcomes. It’s our way of celebrating 30 years by focusing on what matters: the work, and the people it’s for.
Client success stories
1997
#01
Barista Of The Year
We helped Douwe Egberts launch a new café brand by turning baristas into heroes. A bold idea, rolled out nationally and it delivered a 16% market share in 3 months.
2022
#02
Enhancing Defence Learning
By uncovering needs, simplifying SADL and delivering just-in-time resources, we enabled more efficient, accessible, and ethically supported training for future sustainable readiness.
2003
#03
Flavour With Feeling
Spanish Olive Oil was high in quality but low in recognition. We built a campaign that connected product to culture using taste, storytelling and a little sherry to win hearts (and carts).
2020
#04
Beautifully Bold
After 40
From a tiny side project to a thriving business, Spinifex helped Amanda Ramsay Makeup connect authentically with women over 40, grow sales, and build a powerful, engaged community.
2000
#05
Headlines,
Not Hashtags
Sentricon was the first termite baiting system of its kind. We helped Dow AgroSciences bring it to Australia by making termite protection a national conversation, not a hidden crisis.
2007
#06
Rewriting Industry Norms
Australia’s $3.6 billion wool industry faced a critical animal welfare challenge that threatened its sustainability and reputation.
2014
#07
Turning Service Around
From endless frustrations to a single, seamless touchpoint: Discover how Spinifex and Dometic Care simplified service journeys, enhanced trust, boosted revenue, and set a new industry standard for customer experience.
1998
#08
Strong Bodies, Supported Breasts
Berlei wanted to talk to high school girls about breast health and sport. We helped them turn bounce into a serious conversation with lesson plans, research, and real women’s voices.
2017
#09
Overcoming Financial Barriers
As pet owners struggled with unexpected costs, Vetpay’s solutions empowered vets to discuss finances easily. The result? Happier owners, smoother treatments, and healthier, well-cared-for pets.
2018
#10
From Risk
To Readiness
A fatal accident highlighted training gaps in the Australian Defence Force. Partnering with Spinifex, the ADF implemented a blended learning solution, enhancing safety, accelerating learning, and empowering instructors.
2023
#11
Co-ownership, Simplified
Spinifex helped Co-operty turn the dream of home ownership into reality with a strategic website, engaging content, and dynamic visuals – making co-ownership accessible, clear, and actionable for all.
2005
#12
Vet Nurses First
We helped Bayer build a national platform for vet nurses mixing education, fun, recognition and care. What started as a training brief became an industry-shifting movement with measurable brand impact.
2013
#13
No One Wants To Poo On A Stick!
Bowel cancer kills thousands each year, but an innovative approach to screening overcame apathy and forged new partnerships. Discover how we boosted awareness, increased testing rates, and saving lives.
2007
#14
Architecture. Identity. Activation.
We helped Masterpet evolve from a quiet wholesaler into a confident, brand-led leader—guiding everything from strategy to sell-in. Over five years, we shaped brand architecture, led cross-Tasman research, and delivered boots-on-the-ground tools that changed the game.
2000
#15
Driving Culture Change
Toyota didn’t just want to introduce the Balanced Scorecard—they wanted leaders to drive it. We turned theory into traction, with a hands-on experience that stuck.
2022
#16
Records Made Relevant
Spinifex helped Defence build a role-based learning program that didn’t just explain why records matter, it showed people exactly how to manage them. Real workflows. Real systems. Real results.
2013
#17
Real People.
Real Turf.
Since 2013, we’ve worked with Bayer Environmental Science and now Envu to showcase the real-world results of turf through stories told by the people who use it.
2002
#18
Sweet Purpose.
Solid Results.
Darrell Lea wanted to use Easter to spotlight the endangered bilby. We helped them do it through a campaign that hit the heart, educated kids, and emptied shelves.
2006
#19
Accelerate With Purpose
This wasn’t a sales campaign. It was a long-term brand advocacy program that helped vet clinics grow—and made Bayer the partner of choice for nearly a decade.
2022
#20
More Than Movement
Discover how a single owner-operator transformed a grassroots senior fitness concept into a multi-location success, with Spinifex’s strategic support enabling incremental, sustainable growth on a micro budget.
2017
#21
Better Banking Conversations.
When Westpac needed to roll out a new process across all teams—fast they partnered with Spinifex to create the tools, training, and comms to land the message at scale.
2024
#22
Smarter Training. Stronger Capability.
When the RAAF’s Air Warfare Centre saw uneven baseline knowledge wasting precious course time, they called on Spinifex to help. Together, we reimagined three mission-critical courses into modular, online-first pathways—designed for flexibility, clarity, and results.
2021
#23
From Meow To Market
We ran a major ANZ research project to understand what cat owners really care about. We’d tell you what we found… but we only speak miaow.
2012
#24
Tradition to innovation
Spinifex guided Corteva, a global agricultural company, to embrace digital innovation, creating the Woody Weed Specialist platform to modernise weed management communications and information and empower communities with expert tools and advice.
1996
#25
From Stopover to Stay
Before Instagram, we helped change how Australians saw Singapore through travel agents, trusted media, and many events including unforgettable progressive lunch.
2009
#26
Rename. Realign. Relaunch.
QAF Meats had outgrown its name. With pork sales booming and exports rising, it was time for a new identity. We partnered with Rivalea to rebrand their entire operation — name, story, signage, and staff engagement—in just nine weeks. Then we stuck around to help bring their hero brand, Murray Valley Pork, to life.
2007
#27
Heart. Science. Storytelling.
Launching a new veterinary medication in a clinical space isn’t easy but it’s a lot easier when your brand manager is brave enough to try something new. For Vetmedin, we combined hard science with smart storytelling building tools for vets and dog owners alike. The result? A launch vets remembered—and trusted.
2019
#28
Caring, But Invisible
We worked with Arafmi to deliver research with real heart giving voice to Queensland’s mental health carers and shaping a campaign that made them visible to the system that had overlooked them.
2015
#29
Strata, Reimagined
A startup that helped agents use strata to grow income, listings, and loyalty. We built the brand, the tech, the tools—and proved the model worked.
2013
#30
Better Support. Bigger Sales.
Discover how Bayer supported small pest control businesses in Austrlaia and made the leap to direct-to-market in South Africa—by delivering real value, straight to the devices in their hands.