Our services
Customer lifecycle management
Customer lifecycle management is the process of strategically managing a customer’s journey from initial contact through to becoming a loyal advocate.
Useful when:
- You’re struggling to get new customers. You know people would love what you offer if they just found you!
- You’re customers aren’t coming back. You’ve made the sale, but how do you turn a one-time buyer into a loyal fan?
- Marketing feels overwhelming. You don’t have time to learn complicated systems—you need something that works, now.
The Spinifex approach to customer lifecycle management
At Spinifex, we believe that successful business isn’t about chasing one-off sales—it’s about creating meaningful connections that keep customers coming back. We take the time to understand how your audience thinks, what they need, and how they interact with your business.
We focus on making customer engagement effortless. Through a mix of automation and personalised touchpoints, we ensure your brand stays relevant without demanding more of your time.
Data is at the heart of what we do, but we keep it practical. We track key insights on customer behaviour, campaign performance, and engagement trends to refine and optimise your strategy. No guesswork, no jargon—just clear, actionable insights that help you make smarter decisions, maximising your marketing spend and increasing your revenue.
Most importantly, we put your customer first. By focusing on the full customer lifecycle, we craft experiences that are valuable and engaging, ensuring that every interaction builds trust and strengthens your brand. Whether you’re looking to attract new leads, keep customers engaged, or turn them into passionate advocates, our approach ensures that your marketing works harder—so you don’t have to.
Why choose Spinifex for customer lifecycle management?
With 30 years of experience in media and marketing, Spinifex has partnered with global brands like Bayer, Corteva, Westpac, and Blackmores, as well as numerous startups and small businesses. This breadth of experience has taught us a crucial lesson: no two businesses are alike.
That’s why our approach to customer lifecycle management (CLM) is always tailored to your specific needs, budget, and goals. We bring the strategic thinking of big brands to businesses of all sizes, ensuring your strategy is as effective as it can be.
We understand the nuances of each stage of the customer journey, from initial awareness to loyal advocacy. Our strength lies in simplifying complex marketing processes and ensuring you maximise results. We cut through the fluff and avoid one-size-fits-all solutions. Instead, we focus on what truly works:
- Generating leads: Attracting the right customers to your business.
- Nurturing relationships: Building strong connections and fostering customer loyalty.
- Turning customers into advocates: Empowering your most loyal customers to spread the word about your brand.
At Spinifex, we believe every marketing dollar should be spent wisely. Our customer lifecycle management strategies are designed to deliver measurable results, driving business growth and maximising your return on investment. We’re here to help you understand your customers, optimise their journey, and ultimately, achieve your business objectives.
Our customer lifecycle management services:
Email marketing
Keep in touch with your audience and drive repeat sales.
Email automation marketing
Set up smart, hands-off email sequences that nurture leads and retain customers.
SMS marketing
Reach customers directly with timely, personal messages.
Customer loyalty schemes
Encourage repeat business with rewards and incentives.
Brand advocacy programs
Turn happy customers into active promoters of your brand.
Let’s start a conversation
You don’t have to figure this out alone. Let’s chat about how we can help you bring in more customers and keep them engaged—without adding to your workload.