Our Insights
Tired of hearing buzzwords? At Spinifex, we’re all about thinking outside the box. We have our eye on what’s trending, but we’re not afraid to challenge the status quo. Ready to break free from the herd? Check out our articles for fresh perspectives and actionable tips.
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What holds us together?
As AI and technology make more of life personalised, convenient and frictionless, perhaps the bigger question is what we choose to keep human. Two very different conversations caught our attention recently. One was at the …
How Australian consumer behaviour is changing in 2026
When the world feels out of control, we take control of what we can. We cannot control interest rates, world events or what the algorithm has decided we are obsessed with this week. But we …
How many leads did you get this week?
We spend a lot of money trying to get people to contact us. We advertise on Meta and Google, invest in SEO, build websites, create landing pages, write content and run campaigns. Then we track …
Who killed the influencer?
There was a time when being influenced felt almost accidental. Your neighbour mentioned a moisturiser that actually worked. A friend told you the restaurant was worth the drive. Someone at work had tried the new …
You’ve gotta want it, Timmy
Business owners can become so busy running today’s business that they leave no time to build what comes next. The problem is not simply having too much to do. It is what happens when constant …
Unblinkered Thinking: How to Get Past the Usual Answer
If we always do what we’ve always done, we’ll probably get exactly what we’ve always got. Which is fine, if what we’ve always got is still working. But when the same people sit in the …
Don’t let the robot mark its own homework
AI is a brilliant assistant. Yep, I’ve said it out loud and proud. We use it every day. It can help you get past the blank page. It can turn a half-formed thought into something …
Doing things differently is harder than it sounds
Doing things differently is harder than it sounds because change is rarely just practical. A new system, strategy, campaign, training module or AI tool may look sensible from the outside, but for the person using …
The missing middle between training and performance
Most organisations have accepted that training matters. Good. About time. The next hurdle is whether that training is actually changing what people can do. Because that’s a gap that shows up in a lot of …
