Outsourced Strata
Building a new income stream for real estate – strata management
CLIENT
Outsourced Strata
INDUSTRY
Strata Management & Real Estate Services
SERVICES
Branding, sales materials, online learning courses, learning management system, website, content marketing, video production, lead generation, email marketing
The challenge
Outsourced Strata was a bold new startup with an ambitious mission: to revolutionise the strata management industry by offering real estate agencies a streamlined way to add strata services without the usual administrative and licensing headaches.
The concept of real estate agents also being strata managers had never been done before in Australia. This was an entirely new business model—one that challenged long-held industry norms and required a fundamental shift in how agencies perceived their role. The challenge was twofold—first, Outsourced Strata needed a compelling brand identity to stand out in a competitive market, and second, they had to communicate their unique value proposition in a way that would resonate with real estate professionals unfamiliar with strata management as a business opportunity.
Like any new idea, adoption took time. Educating real estate agencies on the benefits of adding strata to their business model required not just strong branding but also an effective lead generation and sales strategy to drive engagement and conversion.
Calculated on 135 strata/body corporate schemes with an average of 16 lots.
Discovery
Spinifex collaborated with Strata Real Estate Services (SRES) to bring Outsourced Strata to life. While SRES provided the strata expertise, Spinifex contributed its marketing, sales, and training expertise to ensure the concept gained traction. Through strategic workshops and industry research, we uncovered key insights:
- The typical property owner sells once every 7-10 years. That’s a long time between drinks for a real estate office to cultivate a strong relationship with owners.
- Managing a strata title means you are building your relationship of trust with unit owners with touchpoints every month to a year. That puts them at the front of the cue when a property owner comes to sell.
- Many real estate agencies viewed strata management as too complex, time-consuming, and full of regulatory burdens.
- There was a major opportunity to position Outsourced Strata as a turnkey solution that eliminated these obstacles and provided a high-margin revenue stream.
- A strong, educational approach was needed to shift perceptions and demonstrate how strata services could drive business growth.
Design
Our strategic approach was built on one game-changing idea: Strata should be a seamless extension of real estate services, not a separate burden.
Adding strata to a real estate business allowed offices to grow their rent roll, drive more listings, generate more cash flow and build a million-dollar asset.
This became the foundation for our branding, messaging, and digital strategy.
To bring this vision to life, we focused on three key elements:
- Trust and credibility: Establish Outsourced Strata as the leading partner for real estate agencies looking to expand into strata.
- Education and simplicity: Develop training tools and resources that made strata easy to understand and implement.
- Lead generation and sales enablement: Create a robust system to attract, nurture, and convert real estate agencies into strata service providers.
During the design phase, Spinifex developed:
- A bold, professional brand identity that conveyed expertise, reliability, and innovation.
- Custom sales materials, including brochures, pitch decks, and case studies, to help agencies confidently introduce strata services to their clients.
- A comprehensive online learning platform featuring interactive courses and video content that trained real estate professionals on how to integrate strata management into their business.
- A digital-first marketing approach, ensuring all content was optimised for lead generation, customer retention, and search visibility.
- An automated email marketing system to nurture leads, educate agencies on the benefits of strata, and drive conversions over time.
Delivery
With a clear strategic vision and strong branding in place, Spinifex executed a multi-faceted launch plan that included:
- Branded video content: High-quality explainer videos showcasing how Outsourced Strata simplifies strata management for real estate agencies.
- Interactive learning modules: Engaging, easy-to-follow training courses designed to educate agencies and their staff on strata fundamentals.
- SEO-optimised content marketing: A series of blog posts, downloadable guides, and case studies designed to position Outsourced Strata as a thought leader in the industry.
- Sales enablement materials: Professionally designed presentations, proposal templates, and email sequences to help agencies convert leads into clients.
- Lead generation and email marketing: A targeted digital marketing campaign using automated emails and lead magnets to nurture interest and drive engagement.
Results
Highlight the measurable outcomes and benefits the client experienced.
The impact was transformational—but gradual. Like any innovative business model, Outsourced Strata took time to gain traction. With strategic marketing and consistent outreach, real estate agencies began to recognize the profitability and simplicity of adding strata services to their business model. Key outcomes included:
- A significant increase in agency partnerships, with real estate businesses adopting Outsourced Strata as their preferred strata solution.
- High engagement and completion rates for the online learning platform, demonstrating strong interest and adoption.
- A successful content strategy that drove organic search visibility, increasing inbound inquiries and sales conversions.
- The establishment of Outsourced Strata as a trusted, go-to brand in the strata and real estate industry.
By combining branding, education, lead generation, and strategic marketing, Spinifex helped Outsourced Strata not just launch—but disrupt and redefine an entire industry.
One First national office with OSS won a 90 unit scheme… $20K in strata income per year. Potential sales commisions $160,000 per year. Property management potential $13,500/year.