Words matter
Great content is built on great copy! Here at Spinifex we love words—they’re our thing! And they really (really) matter. Get them right and it’s amazing what you can achieve. Get them wrong and it’s amazing how many people you can confuse or annoy!
Great copy can cut through the noise, add personality, create connection and change people’s perspectives.
Just adding one or two words can totally flip the meaning of something, make someone feel important or like you couldn’t care less, (for example a recent email encountered with the subject “Non-returning customer” – did not make the recipient feel special 😆).
Using the right words can make such a big difference in how your message comes across. Think about these two possible responses to a question:
“I don’t know.” vs. “I’ll find out and get back to you.”
They deliver two meanings to the recipient—one speaks of uncertainty and lack of engagement, while the other conveys proactivity and a willingness to assist.
So, before you next write something, take a moment to consider:
- Your audience: Who are you talking? What’s their role? How well do they know the topic? How much time do they have?
- Your goal: What are you trying to achieve with your content? Inform? Persuade? Inspire? Convert?
- The right tone: Should you be formal or informal? Encouraging or direct? Could a bit of humour create some connection?
Thinking about these things, will help you choose words that help you connect and get your message across clearly and effectively.
#wordsmatter #communication #teamwork #cleariskind