We helped turn boob bounce into a high school lesson — on VHS
YEAR
1998
CLIENT
Pacific Brands / Berlei
INDUSTRY
Women’s Health / Retail / Education
SERVICES
Health education strategy, video production, stakeholder engagement, curriculum development, direct mail campaign
The challenge
In the late 1990s, Berlei had groundbreaking research on the effects of breast movement during sport — and the long-term health implications for young women without the right support.
They wanted to take that message to the classroom.
But this was before email was common.
Before teachers were streaming content in class.
Before social media existed.
Their vision?
Educate high school girls about breast health and support in a way that was honest, engaging, and curriculum-friendly.
They turned to Spinifex to figure out how.
Discovery
This wasn’t just about bras.
It was about giving girls confidence in their own bodies through knowledge, visibility and support.
But to succeed, the campaign had to:
- Be approved by education departments
- Be relatable and respectful
- Cut through teenage discomfort without losing credibility
- Be deliverable in physical format (no downloads, no links)
We realised this needed to be part science, part storytelling, and all real.
Design
We created a fully packaged, ready-to-teach education campaign mailed directly to schools across Australia.
Educational video on VHS
Produced by Spinifex, the video featured candid interviews with Australian sportswomen, scientists, and women of all ages – talking honestly about breast movement, body image, and finding the right fit. It was educational, not awkward – and surprisingly funny.
PDHPE-aligned lesson plans
We developed classroom resources teachers could use straight away, with activities tailored to years 7–10. Content was built to meet national health and physical education outcomes.
Real women, real stories
From teenage girls to mothers and athletes, we included a diverse mix of voices. Each woman’s story helped normalise the conversation and prove there’s no one way to have a body.
Paper-based distribution
All materials were printed, packed and posted, straight to the school’s front office. No logins. No downloads. Just press play and teach.
Departmental approvals and pilot rollout
We worked closely with the NSW Department of Education to pilot the program and gain endorsements for broader rollout.
Delivery
Spinifex delivered:
- Campaign concept, strategy and scripting
- Talent casting, filming and editing for the VHS video
- Instructional design and resource development for teachers
- Full stakeholder engagement with departments and sporting bodies
- Physical rollout logistics, print production and mail distribution
- Vox pop interviews and post-campaign feedback review
We brought together experts, athletes, and educators to turn a squirmy subject into something empowering and memorable.
Results
Piloted in NSW and later adopted across other states, the campaign quickly found its place in Australian classrooms. The VHS video struck the right tone — respectful, engaging, and unexpectedly funny — while the printed teacher packs made implementation seamless. Educators welcomed a resource that transformed an awkward topic into something teachable. Girls responded to the diverse, honest voices of the women featured: real stories from real bodies, with no shame and no filters.
And yes, everything was mailed. VHS tape, printed lesson plans, the lot. Because back then, that’s how the world worked. No downloads. No links. Just an envelope and a message that stuck.
Girls learned the science. Teachers felt supported.
And for many young women, it was the first time they were told, “your comfort matters”.
Got a sensitive subject that matters?
We’ll help you talk about it with clarity, credibility and
care and we’ll meet your audience wherever they are. Even if that’s still using VHS.