YEAR
2000
CLIENT
Toyota Australia
INDUSTRY
Automotive / Manufacturing
SERVICES
Event strategy, immersive experience design, video content production, stakeholder engagement
The challenge
Toyota Australia was rolling out the Balanced Scorecard across its leadership teams but needed more than a standard training session to make it stick. The challenge? Bring senior leaders on the journey in a way that was clear, memorable, and aligned with Toyota’s performance culture.
Global frameworks often land flat without local relevance. Toyota wanted to avoid the usual “download and disappear” model. They needed an experience that would drive deep understanding and lasting behaviour change.
The challenge? Create a high-impact experience that turned theory into action without losing anyone in corporate speak or complexity.
Melbourne Grand Prix
Discovery
We got curious. Working with Toyota’s HR and leadership team, we explored what would inspire engagement at the top. We identified a key tension: leaders knew the Balanced Scorecard in theory, but lacked confidence in applying it.
The insight? Turn the strategy into a lived experience one that created clarity, competition and collaboration.
Design
We designed a four-day immersive leadership event modelled on the Melbourne Grand Prix. Teams raced branded remote-control Toyota cars on a custom-built track, unlocking stages only by solving real-world strategy challenges. Every task was tied to Balanced Scorecard principles.
Delivery
Spinifex didn’t just create the track, we ran it. We kept the cars charged, the pit crew running, and the teams moving. Our producers managed daily edits on-site, delivering recap videos that made every win (and learning) visible. The energy never dropped—and neither did the impact.
Watch how it all came together:
Results
Leaders left not just aligned, but energised. The Balanced Scorecard shifted from concept to shared language. Feedback called it the best leadership event in years and it went on to influence future development programs across the business.
Want to turn strategy into something your team feels?
Let’s build the kind of experience they won’t forget.