Vetmedin: A Smarter Start for Canine Cardiac Care
YEAR
2006 – 2009
CLIENT
Boehringer
INDUSTRY
Animal Health / Veterinary Pharmaceuticals
SERVICES
Customer research, brand messaging, educational content design, vet sales detailers, video production, owner brochures, webinar strategy
The challenge
Vetmedin was new to market—but cardiac disease in dogs wasn’t.
Veterinarians were skeptical, dog owners overwhelmed, and the category was clinical, crowded and slow to change.
We partnered with a driven brand manager who saw the opportunity:
- Build trust through education
- Get the data in front of vets
- Make heart health simple for dog owners
And she trusted us to run with it—together, we created a brand launch that felt more like a movement.
Discovery
We started where we always do: with the humans.
Our research uncovered two key truths:
- Vets needed case-based learning they could trust and use
- Owners wanted clear, hopeful, plain-English comms about diagnosis and treatment
So we mapped content to each stage of the journey—from diagnosis to long-term care. And we delivered it in formats vets and owners could both engage with.
Design
Spinifex created a full launch ecosystem that included:
For Vets:
- Clinical detailers backed by research
- Short-form videos explaining how Vetmedin works
- Case-based learning modules
- Interactive webinars and roundtable events with KOLs
- Simulated patient tools to build clinical confidence
For Dog Owners:
- Educational brochures with illustrations and plain-language FAQs
- Follow-up tools to support treatment compliance
- Digital tools designed to support conversations in-clinic
Delivery
This was a genuine collaboration—with a brand manager who wanted to make a mark and a team (that’s us) who love turning science into stories that stick.
We managed:
- Medical content development
- Creative direction
- Video production
- Event and speaker support
- Campaign rollout across digital and print
Every touchpoint was crafted to deliver confidence—to the vet, the pet owner, and the dog sitting between them.
Results
- Sales reps reported high engagement with the materials
- Veterinarians praised the clarity and relevance of the case-based content
- Dog owners left more informed and more hopeful
- Vetmedin established a trusted presence in-clinic and online
- The campaign helped reposition the brand from “just another drug” to a partner in long-term care
And best of all? Dogs lived longer, better lives.
That’s why we do what we do.
We don’t just launch products. We launch trust.
If you’re bringing something new into a crowded, clinical market—
we help you earn attention, respect, and belief.
Let’s connect the science to the story.