Tradition to innovation – a 30-year partnership
YEAR
1995 – 2024
CLIENT
Corteva AgriSciences
INDUSTRY
Agriculture
SERVICES
Website, email marketing, apps, customer communications, sales collateral, research
The challenge
Corteva, a global agricultural leader with decades of experience, faced a new challenge: staying relevant in a fast-changing, digital-first world. Their woody weed expertise was unmatched, but traditional methods of sharing it—through field days, printed guides, and in-person advice—couldn’t scale to meet the diverse needs of modern landholders, councils, and contractors.
Discovery
Spinifex worked with Corteva to uncover the real opportunity: by embracing new technology, they could amplify their impact, reach more landholders and support people to use their products. The goal was clear, modernise Corteva’s approach while staying true to their deep-rooted expertise and commitment to helping landholders.
Design
In 2012, Spinifex helped Corteva pivot from traditional methods to an innovative digital platform. We reimagined how their knowledge could be delivered, designing the Woody Weed Specialist, a solution built for modern users. Key elements included:
Customisable content: Resellers and councils could adapt and share Corteva’s messages locally, building stronger connections with their communities.
Engaging campaigns: Social media posts and email campaigns brought attention to woody weed solutions during critical control periods.
Practical tools: Videos, technical sheets, and guides tailored to specific weeds and regions empowered users with actionable advice.
Mobile accessibility: A smartphone app gave landholders the power to create personalised weed-control plans anytime, anywhere.
Direct access to experts: A help line connected users to Corteva specialists for immediate, tailored support.
Delivery
Spinifex delivered a fully integrated digital platform that retained the authority and depth of Corteva’s expertise while modernising how it was shared. By leveraging technology, we helped Corteva stay focused on their mission—supporting landholders in protecting their land—while expanding their reach like never before.
Results
The Woody Weed Specialist platform became a game-changer. Thousands of users accessed the site monthly, hundreds engaged with experts via the help line, and social media conversations flourished. Corteva’s ability to embrace digital tools ensured their 30+ year portfolio not only maintained market share but also solidified their role as leaders in modern agricultural solutions.