Our services / Customer lifecycle management
Email marketing that actually works
Let’s be honest, in the fast-paced world of digital marketing, email can seem a bit old school. But email marketing is still very much alive and if you aren’t doing it (or aren’t doing it well), chances are you’re missing out on a very important, relatively low cost, marketing channel with a high ROI.
At Spinifex, we have found email to be one of the most powerful tools for building connections with your customers.
Email should be about starting conversations, building genuine connections, and turning subscribers into raving fans who can’t wait to hear from you.
And we’re not about bombarding inboxes with generic promotions. We dig deep to understand your audience, craft smart strategies, and create email campaigns that are as unique as your business. Think personalised campaigns and email automations that anticipate your customer’s needs, not just their birthdays. (We’ll even help you segment your list so you’re not sending cat memes to dog lovers.)
Why you need email marketing
You’re sending emails, but are they working?
If you’re relying on email blasts, occasional newsletters, or basic transactional emails, you’re missing out.
Email marketing should drive engagement and revenue, but many businesses face challenges such as:
- Low open and click-through rates
- Subscribers ignoring or unsubscribing
- Poor timing or irrelevant messaging
- Missed opportunities due to lack of automation
- Unclear ROI on email efforts
The right emails at the right time
Effective email marketing isn’t about sending more—it’s about sending smarter. A strong strategy ensures customers receive timely, relevant messages that guide them through their journey without overwhelming them.
Instead of mass emails, we help you craft targeted, segmented campaigns tailored to customer needs. Whether it’s re-engaging inactive subscribers, nurturing leads, or promoting offers, a well-executed strategy keeps your brand top-of-mind while respecting inbox space.
Understanding email campaigns and automations
Email Campaigns: One-off vs Ongoing engagement
Email campaigns serve specific goals, from driving sales to nurturing relationships. The main types include:
- Promotional campaigns – Special offers and limited-time deals that encourage immediate action.
- Content and engagement campaigns – Newsletters, insights, and educational content that build loyalty.
- Re-engagement campaigns – Messages that win back inactive subscribers.
- Event-based campaigns – Emails tied to product launches, milestones, or seasonal promotions.
Email automations: Work smarter, not harder
Automation ensures no lead slips through the cracks, customers receive timely follow-ups, and marketing runs seamlessly—even while you sleep.
We build automation workflows that:
- Welcome new subscribers and nurture leads
- Convert trial users into paying customers
- Re-engage inactive subscribers
- Personalise content based on behaviour
- Upsell and cross-sell for higher revenue
Automated emails trigger based on customer actions—signups, purchases, or abandoned carts—delivering the right message at the right time. By mapping key touchpoints, we create seamless workflows that enhance the customer experience and drive consistent revenue.
Why Spinifex for email marketing
We build email marketing that converts
Spinifex isn’t just another email marketing agency—we’re your growth partner. We combine creativity, strategy, and data to achieve results. Here’s how we can help you: We will:
Turn your subscribers into raving fans: We’ll help you build automated email sequences that nurture relationships, deliver valuable content, and keep your audience engaged. Think personalised messages that anticipate their needs, not just generic blasts that end up in the junk folder (because who needs more spam?)
Boost your bottom line: Imagine increasing your monthly revenue by 15% or more. We’ve helped businesses like yours achieve significant growth through strategic email marketing. And the best part? You’ll finally be able to ditch those sleepless nights worrying about cash flow.
Reclaim your time: No more feeling overwhelmed or chained to your computer. Our email solutions will free up hours in your week, so you can spend more time doing what you love. (And maybe even take a holiday!)
Stand out from the crowd: The market is noisy. We’ll help you cut through the clutter and get noticed with email campaigns that are as unique as your business. Think compelling content, eye-catching design, and a voice that truly represents your brand.
We love working with startups and scale ups
We get it—growing a business is no joke. Some days it feels like you’re on top of the world, and others, you’re questioning every decision you’ve ever made. The highs are incredible, but the lows? They can leave you staring at an empty inbox, wondering where your next customer will come from.
Email marketing can be a game-changer, helping you create a steady stream of customers, predict revenue, and build a brand that people genuinely connect with. But it’s not just about sending more emails—it’s about sending the right ones at the right time.
We help businesses cut through the noise with email strategies that work—without spamming, overwhelming, or alienating your audience. If you’re looking for a way to turn email marketing from an afterthought into a powerful tool for growth, you’re in the right place.
Ready to transform your email marketing?
We’re not about vanity metrics—we’re about real engagement and revenue growth. If you’re ready to make email marketing your highest-performing channel. The right email strategy can transform your business. Whether you need a full email marketing overhaul or just a smarter automation setup, Spinifex is here to help.