How Spinifex Helped Bayer Amplify Success
CLIENT
Bayer Environmental Sciences
INDUSTRY
Environmental sciences
SERVICES
Website build, Training and learning, marketing, email marketing, branding, research
The challenge
Bayer faced limitations with their traditional wholesale model and a small sales team. This hindered their ability to maximise sales from small pest control businesses, which made up 80% of their market. With no new products in development, they needed a fresh approach to drive growth.
46%
of small pest control businesses
planned to grow their business.
Discovery
Spinifex conducted market research and uncovered key insights that identified substantial untapped growth opportunities within the small business segment. By shifting focus to supporting these small operators, Bayer could unlock significant potential.
Design
We collaborated with Bayer to develop a targeted strategy focused on empowering small pest control businesses. This included tailored support programs, educational resources, and enhanced communication channels.
Delivery
Spinifex executed the Amplify program efficiently and collaboratively over nine months. This included:
Online Learning Platform: A central hub for learning management, user registration, rewards, and marketing tools.
Engaging Content: Short video clips (1-2 minutes) delivering bite-sized training modules ideal for mobile viewing.
Marketing Support: Access to professional marketing services using rewards earned through product purchases, including customised marketing materials.
Community Building: Testimonial videos fostering a sense of community and encouraging peer-to-peer learning.
Comprehensive Communication Strategy: Program awareness through email, social media, sales teams, and the platform itself.
Results
By focusing on the needs of small pest control operators, Bayer achieved increased market penetration, drove sales growth, and strengthened customer relationships. This resulted in a significant boost to their overall market share and revenue.
At Spinifex, we empower businesses by unlocking opportunities
within the often-overlooked segments of the market.